Whether you are buying a diamond for the first time or adding a piece of jewelry to your collection, the staff at Schiffman’s wants you to find the perfect stone. To us, the perfect piece is the one that makes you and your loved one’s heart leap and matches your budget. We think that you might find some surprises along the way, so we ask you to look with an open mind.



We want you to have the most stone possible for the price, which doesn’t always mean the largest piece or a particular cut. The brilliance of a small stone can out sparkle one twice its size. And you may be surprised by the cut that suits you when you have a chance to experience a variety of stones first hand.

We invite you to come in and speak with one of our certified gemologists on staff. Whether it’s a surprise or a joint decision, we are always available to answer your questions and would be happy to show you a range of beautiful pieces within your price range. Choosing the right diamond should not be intimidating or overwhelming. It should be exhilarating.

After over 110 years selecting only the best quality diamonds, we know we can help you to choose the right one. We have a range of styles, from estate to classic three-stone settings, marking the significance of her past, present and future, to Hearts on Fire the world’s most perfectly cut diamond. We look forward to helping you celebrate your engagement, anniversary or other special occasion at our downtown or Friendly Shopping Center locations in Greensboro or at 137 Stratford Rd. in Winston-Salem.

Hearts on Fire Designs-The Hearts On Fire diamond is the world's most perfectly cut diamond. Any diamond will light up a woman's eyes, but only one will set her heart on fire. That's because no other diamond possesses the brilliance, scintillation and beauty of a Hearts On Fire diamond. Every single Hearts On Fire diamond is perfectly cut to reveal an intense flickering concerto of colorful light. Available at our Winston-Salem location only.

To take GIA's short course on buying diamonds
click here.