There is a famous line from a movie that says, "the biggest fish in the river gets that way by never getting caught." Wellendorff Designs
, German jewelry designer and manufacturer established in 1893, became one of the biggest names in the jewelry making industry by never getting caught in momentary trends and fashion fads. Instead its whole identity as a family-run business is anchored on timeless core values it calls Wahre Werte
or "Genuine Values". The brand emphasizes the importance of family, excellence, disciplined creativity, and the universality of genuine beauty. Its various collections, the latest of which is Your Golden Angel, feature timeless and ethereal themes like angels, the sun and moon. Wellendorff Designs is not always in keeping with the times, but that is one of the reasons why it still stands to this very day. It establishes its identity and builds the jewelry around it, instead of vise versa.
For timeless pieces meshed with universal values, choose Wellendorff Designs available at Schiffman's in Downtown Greensboro.