Wellendorff: A Family Legacy of Masterpieces


Masterpieces can be found in many forms of art. Architectural designs, sculptures, paintings, music, literature and poetry. All sorts of craftsmanship expressed in a medium to transform a speck of idea into something great, a monument of a God-given talent, representing the love of every artist for his own craft---the legacy of his own craftsmanship; his own masterpiece. Masterpieces can be luxurious, and Wellendorff knows how.
Wellendorff is a family-owned German manufacturer of luxury jewelry headquartered in  Pforzheim, Baden Württemberg. The company rose to fame on the strength of its rope necklace and colored spinning rings, now known as the brand’s classic items.
The company was established in Pforzheim in 1893 by Ernst Alexander Wellendorff, the founder of Wellendorff. The company is currently run by his great-great grandchildren. E.A. Wellendorff trained at the Grand Duchy of Baden Arts College in Pforzheim, graduating with flying colors. The propinquity to Baden-Baden, where German nobility and the international aristocracy gathered to take the waters, played a part in the rapid rise of this self-employed designer and goldsmith. His excellent goldsmith work and artistic skills soon brought him to the attention of clients in Russia and England.
After the company was totally destroyed in the Second World War, Ernst’s son,  Alex Wellendorff, rebuilt the company. In 1960, Hanspeter Wellendorff (son of Dr. Alex Wellendorff and grandson of Ernst Alexander) became the company’s managing director.
Ernst Alexander Wellendorff’s family-owned business continues to flourish based on the unique design work and highest standards carried down for generations.  As one of the world's most successful luxury goods companies, Wellendorff is the perfect blend of German culture and international jewelry craftsmanship.  Only sold by a few select authorized jewelers including Schiffman’s, Wellendorff rings are some of the most indefinable and priceless items.  Wellendorff rings incorporate precious stones and diamonds into a unique design that rotates in the middle.  Their style represents timeless beauty and lasting value.  Each piece is signed with the company's diamond studded "W" logo, a sign that speaks for the spirit of the jewelry making and the extraordinary creativity that lies behind it.
Every woman deserves to be wrapped in luxury and thus deserves a Wellendorff piece. The company envisions its pieces to be worn by an established lady, well-educated, yet embracing traditional values, the typical Wellendorff wearer’s family is important to her. She has a sure instinct for things that are special and values quality yet has no need to prove anything to anyone but herself.
Since the beginnings of the label, the founder of Wellendorff, Ernst Alexander Wellendorff, appreciated the meaning of true values and the family which is now leading the success-brand in fourth generation stayed true to those values.
Genuine family values, craftsmanship and personalized quality. Wellendorff family is still successfully realizing his vision. Wellendorff genuine craftsmanship lives on. Each piece of jewelry passes through stringent quality checks before it receives the desirable seal of quality, a capital W crowned with a diamond. The W, which is also the company’s logo, symbolizes goldsmith skills of the highest quality, emphasizing on how a Wellendorff piece of jewelry ought to feel when it is worn. Like silk, every piece should be soft, supple and smooth on the skin, letting flow heart-lighting emotions.
As how the good old Wellendorff said it, “When one is working with the best and most precious materials such as gold and diamonds, taking on the best goldsmiths and specialists and putting the best tools in their hands, it is almost inevitable that one will get the best and finest jewelry in the world that will thrill even the most discriminating jewelry connoisseur,” summing up the Wellendorff family legacy of jewelry masterpieces.
For more of these Wellendorff masterpieces, visit Schiffman’s, your trusted dealer! Have a personal encounter of Wellendorff jewelry at Schiffman’s in Downtown Greensboro. Schiffman’s is an authorized dealer for Wellendorff.


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